Intercom drops Fin Million Dollar Guarantee and 90-day money-back pledge
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Intercom's pricing page, Pulse recorded one change: Fin Million Dollar Guarantee badge removed from the pricing hero, along with the 90-day money-back guarantee copy for Fin. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Oct 21, 2026) lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
It lands 7 days after Intercom's previous change, "Intercom Pro add-on starting price ticks up $1 to $100 per workspace" (Oct 12, 2026). Before that Pulse recorded "Intercom offers new customers 35% off Essential, cutting seats to $19" (Oct 21, 2026), "Intercom launches Fin Voice AI at $1.99 per outcome, adds 90-day guarantee" (Oct 11, 2026) and "Intercom ends $19 Essential promo, seat price jumps to $29/month" (Oct 3, 2026). Intercom has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot and LiveChat also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemoved
BeforeFin Million Dollar Guarantee badge
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Fin Million Dollar Guarantee badge | Not listed | Removed |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where the Fin Million Dollar Guarantee badge no longer appears.
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The two full-page captures with this change marked up are free with an account.
Intercom, the last 90 days
Full history- Oct 21, 2026packagingIntercom offers new customers 35% off Essential, cutting seats to $19
- Oct 19, 2026packagingIntercom drops Fin Million Dollar Guarantee and 90-day money-back pledge · this change
- Oct 12, 2026packagingIntercom Pro add-on starting price ticks up $1 to $100 per workspace
- Oct 11, 2026improvedIntercom launches Fin Voice AI at $1.99 per outcome, adds 90-day guarantee
- Oct 3, 2026increaseIntercom ends $19 Essential promo, seat price jumps to $29/month
- Sep 28, 2026decreaseIntercom slashes Essential plan seat price 34%, from $29 to $19
- Sep 19, 2026improvedIntercom rebrands Essential automation as Fin, adds Fin external actions
- Sep 18, 2026improvedIntercom strips Fin AI from Essential, reframes standalone agent plan
Across CRM in the same window
All CRM changesQuestions about this change
Did Intercom raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a product change: feature removed.
What changed on Intercom's pricing page between Oct 12, 2026 and Oct 19, 2026?
Feature: Fin Million Dollar Guarantee badge → Not listed, removed. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 7 other pricing-page changes for Intercom in the 90 days before this one; the previous change was "Intercom Pro add-on starting price ticks up $1 to $100 per workspace" on Oct 12, 2026; Intercom has been tracked since 2023-11-14.